D&AD Desperados

Where is Desperados beer made?
Desperados Tequila Beer. I’m a Golden Pale Lager brewed in France. Desperados Tequila Flavored Beer is the first tequila flavored beer. It is a highly refreshing gold coloured and full bodied lager beer with the extra kick and the exotic imagery of the tequila flavoring.

Bus stop designs catch students and young peoples eyes on their way home

Desperados meaning

a bold, reckless criminal or outlaw, especially in the early days of the American West.

 

Ideas

create a catch phrase possibly to do with rebel

stickers with each bottle which tells you to stick them on you and take a selfie to upload for chances to win prizes (get you to join the club)

Create an app for people to interact and find out news

prizes like placemats

advertise on bus stops in bars on trams

The brand states that they are all about partying. show this with imagery

Find the courage, Find a Desperado’s

Release the Rebel (exciting)

Desperados the party starts with you (personal)

Dont find the party make the party

Research 

Screen Shot 2016-02-23 at 09.59.17.png

This is desperadoes website which doesn’t really show the party theme they are looking for. I would like to add the drink in peoples hands which i think shows someone having a good time. And create and app that can be more personal to you and the place you live in.

Screen Shot 2016-02-23 at 10.07.16.png

This is the product page which only shows two items  and doesn’t look interesting at all and doesn’t make me want to buy the drink. I want to change the look of this company in to something more fun and interact people together.

Development

Screen Shot 2016-02-23 at 09.21.07

This is my first design which is the start up screen of my app. I have used an image of someone holding a desperadoes with the opacity dropped to get the green and yellow look. Ive added the log in with Facebook and twitter because most apps and website now have this option.

Screen Shot 2016-02-23 at 09.21.34Screen Shot 2016-02-23 at 09.21.42

This is my home screen which is shown once you sign in. The first part is some type about the app and below a welcome message, sometimes with the freshest news.

Ive also added another background with the opacity dropped this helped the text stand out from the background.

Screen Shot 2016-02-23 at 09.21.53

This part of the app is where you take a selfie with your Desperados bottle and enter the prize draw which could be every day, with lots of prizes. I think this is a good way to get people to interact with the company and everyone loves free prizes.

Screen Shot 2016-02-23 at 09.22.07

The my account part can lead to all different important sections of the app. This can be a personal part to you where you change thing and add pictures.

 

Screen Shot 2016-02-23 at 09.22.15

This is the location part of the app which shows you the nearest club events are hosted by Desperados. This can help you join the party if you can’t make one.

Screen Shot 2016-02-23 at 09.22.33

Party games is a section dedicated to in house small party with friends. This can add a little competition to your night.

Screen Shot 2016-02-23 at 09.41.56

Advertising i think one of the best options would be on bus stops as this will catch that eyes of students who are a large part of the bus/tram community.

 

 

 

 

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