Foundation Degree Live Project Brief 2015 – Set by Gripple
The Company One particularly damp day in 1986, a wire- salesman and budding entrepreneur named Hugh Facey found himself on a wet hillside in Wales discussing the woes of fencing with a frustrated farmer. Aggravated by cumbersome ways of joining fence wires by bending and knotting, he bemoaned the lack of alternatives. Hugh listened intently, convinced he could think up a better way of connecting two pieces of wire together. The seeds had been planted, and the idea for the Gripple fastener was born. Developed over the next two years in a small corner of Estate Wire, Sheffield, the original Gripple fastener was launched in the UK in 1988. Three years later, Gripple Ltd. came into existence, and throughout the 1990s the name Gripple became synonymous with fencing and trellising. Not wanting to rest on our laurels, despite being a trail-blazer in the realms of agriculture and viticulture, we soon realised the potential of the industrial market too. In 1998 we entered the world of construction with a series of load-rated kits spawned from our rope- grip device, designed exclusively for hanging mechanical and electrical services, and took the market by storm.
Right from the very beginning, we’ve received numerous accolades for our originality, verve and enterprise, making us a true multi-award winning company. This is in no small part thanks to our core values and philosophy, which have remained the same throughout – to us, innovation is so much more than a simple buzzword; it’s the foundation of our culture. The brief
GRAPHICS ELEMENT – The Company requires a new brochure which redefines the way in which customers engage with their products. The current product literature is functional but does not focus on aesthetics; the expectation is that the new design revitalises the brand and mirrors the innovative ethos of the company. It is evisaged that the new Gripple brochure will be in 2 sections: section one focussing on the core values, philosophy and innovation that Gripple want to convey, section two presenting products and specifications. You need to consider how these two sections will co-exist within the same brochure. Specific requirements A new contemporary visual identity (logotype/marque) for Gripple
Application of this new visual identity to a new innovative Gripple company brochure to include: • Brochure cover • Contents • Introduction/mission statement
• 3 double page spreads (minimum) – at least 2 from Section One and at least 1 from Section Two
F•urther possible developments Online presence Advertising (various – to be discussed) Environmental / product application of the new Gripple visual identity PHOTOGRAPHY ELEMENT (for reference to the Graphics team) – The brochure will require a series of creative images which show every element of the company from the factories to the products. How you photograph these elements is your choice but there is an expectation that the photography mirrors the innovative nature of the Gripple Brand. Shots required Studio Product Shots In-situ product shots The Factory (outside and working environment) Portraits of the workforce Specific shots as specified by the Design team
As you can see from Gripples website they use the colour blue a lot throughout there website. They are a company which makes products to grip wires and other products together they can be used for bridge reinforcements, fencing, lights ext. On there website they use a lot of images of there products with the opacity lowered and there information big and bold.
As you can see the website is split in to two main parts which is construction and agriculture. These are the two different types of product ranges they sell.
This is a construction brochure which used imagery to stack its type around. I like the way they have used straight lines at different angles and the way the building on the right has dropped opacity and looks set back in to the background.
This is another brochure cover i have found which uses blue prints on the front and keeps the rest of the space simple only using a title and a subtitle.
I like the black and orange colours used in this design because its not been used in a lot of other construction designs. I think the design looks attractive to the eye and does look similar to a game magazine with the way they have placed the image in the box at the back.
These are a couple of agriculture designs i have found, when looking on all of them they used green colours and images of fields, flowers and trees. I would like to take a different approach and use the company colours maybe with some possible pictures.
This brochure uses a design which is green and black with a white strip through. There main colour for this is green and blue and the pattern around the top and bottom cover up some of the negative space. It also gives a good place to put the text on the left and leaves a good amount of space for a big title. This looks neat and tidy because they haven’t covered it in images or designs, so its simple and easy to read. The thing with this is that it doesn’t’t look interesting at all and with out something interesting to look at no one will ready the paragraphs of text.
This one uses different colour to the lest one because its for a mortgage company which is more serious and they need to look good and clean and tidy company because they are dealing with houses or properties. They have also put a big house at the bottom of the front page which makes it look interesting and you would want to read on to the next page. I also like where they have placed there text on the inside but I think there is to much space at the bottom. The logo on the front looks good because it is placed in the middle of the page and the line under the house separates the title well. This uses three main pages on the inside which I think they could have used more and used more images of housing or properties.
This is a brochure on apple which mainly looks in to the mac and mac book. They have used a dark grey background which has a texture to it and have darkened the edges which means the pictures of the macs look brighter and have added reflections to give an effect. The type has been stacked central all the way down each page leaving a gap on either side, this makes it look neater and tidy. Also for the background design they have put an apple sign which has dropped its opacity so it doesn’t cause legibility issues to the text. I like this design because it works for what they are trying to do and makes me want to look in to more of this brochure, and the way the images are presented makes me want to buy there products. This uses 3 main inside pages which I think is good for what they are trying to sell and if they were trying to sell a range of products then maybe they should make more pages with this design.
I want to develop my sketches in to a design so i started by placing a large image all the way across which will be the part which folds to create the starter pack.
I have placed writing about the company on the inside because its something interesting to read before looking in to the leaflets inside, I think the image really helps the text because it is high quality and looks interesting, I placed the writing in an opacity dropped blue box so there is no legibility issues.
This will be the front, back and first inside page. I used a quote on the first inside page because they talk about there company being all about innovation and this should be an important part in the starter pack.
This is my design for my leaflets that will be on the inside of the starter pack i have used these lines at the bottom of the page on all of my designs which symbolises the wire which is surrounding there company.
I used an image across the back of each of these leaflets but i realised the products and text wasn’t legible so i dropped the opacity on these also.