Research – Different Marques The Marques/logotypes that I am going to pick will be ones that i think are most rememberable and graphically strong.
These logos are easily recognisable to a big percent of people and this is because they are all big companies which are seen all over the world but at some stage most of these logos were more complex and have been simplified and developed over the years to look more simple and clean.
Some logos which I like are.. Apple
Apple is one of the logos which stands out to me because they have such a big company and have always used something to do with an apple which all began with there first logo being Einstein sat next to the tree with the apple falling to show something great happening and this is what they wanted to convey with there company. The first apple logo designer was Ron wayne in 1976 but then in 1977-1988 was recreated by Rob Janoff which was a single design illustration of an apple using a rainbow striped colours. The apple logo was approved by Steve Jobs. Production artwork was developed for print ads, signage hardware emblems and software labels on cassette tapes. This was in preparation for Apple II in 1977. For the next 20 years, the now famous rainbow logo went on all Apple computer products to the Newton PDA. The only concept ever presented to Apple was an immediate success. The original Apple logo was designed with a bite in it for scale without the bite, it could have looked like a cherry. Rob Janoff was interested in making it instantly identifiable as an apple. The apple logo uses no type because it simply doesn’t need to, if there was type added to this it would become not simple and people may not see it as they see the brand now. This is one of my favourite logos because it doesn’t need a creative touch to add or any type because it is recognisable to all most everyone and when you see this logo you think of good quality high performance products.
This is the transformation that the apple logo has been through from start to now so far, as you can see the first logo in 1976 was complex and creative to show an important moment in history to show how important apples new designs would be but was quickly changed to something the complete opposite which they have stuck with for many years with out drastic changes. The logo has been made simpler so that it is more recognisable and the logo they had at the start wouldn’t match the technology we have these days. In 1998 the logo was changed to a plain black apple which make it even simpler that it was then it changes again which has been made to look more modern to keep up with the way we see technology although on apple products now it is a black apple logo.
This is what I found which shows how apple have used the logo from 1977 to create the colour scheme for the apps and tools which come with the apple products such as the phone, calendar, calculator, music. iTunes and weather.
Although this logo is simple I have found a diagram which shows how the apple was designed and all parts of the apple shape have been made using circular cut outs and even the leaf has been made in the same shape as a circle.
Another one of my favourites is coke because they are also so easy recognised but in a different way to apple, Where as apple use a symbol coca cola use type and although it is a simple logo it is a complex type face. Coca-Cola, sometimes known as Coke, is the most popular carbonated soft drink in the world, owned and manufactured by The Coca-Cola Company. First introduced as a patent medicine when it was formulated by John Pemberton in the late 19th century, the beverage was purchased by business magnate Asa Griggs Candler in 1887. It was Candler who made Coke one of the most famous beverages on the planet. The earliest version of the corporate logo was designed in 1885 by Frank Mason Robinson, John Pemberton’s associate and bookkeeper. He thought that the two Cs would look great in advertising, so he came up with a visually appealing and distinctive cursive handwritten typeface. This typeface, called Spencerian script, was created in the mid 19th century. It was the dominant form of formal handwriting in America during that era. The Coca-Cola bottle intended to signify the youthful exuberance of America. Even though its design has been altered throughout the years, the most popular version remains the iconic 1915’s curved-vessel bottle termed as the contour or hobble skirt bottle. The Coca-Cola logo appeared in an advertisement for the very first time in the Atlanta Journal in 1915. The emblem got registered as a trademark in 1887 and has since then become the brand’s exclusive corporate identity. The red and white color scheme in the Coca-Cola logo is adequately simple, playful and distinctive to attract young audience. While the red color symbolizes passion, determination, youthfulness and vitality, the white color represents the charm and elegance of the Coca-Cola brand.
This is the transformation that the coca cola logo has been through and as you can see the type is almost the same all the way through but they added classic to show that it has been around along time. As you can see the logo since 1960 it hasn’t changed much in colour or design but they have added small designs around the type which will look better on packaging and bottles.
This is a photo i found which shows all the cans from 1955 to 2010 and how they have changed there logo and design not only through there logo but there packaging and image. as you can see they have chosen to stick with the red background all the way through which colour be why they are as big as they are now.
This shows the bottles and how they have changed from the late 1800s to the late 1900s and as you can see the bottle started to for a more curvy shape and then they went on to use cheaper materials which can be recycled easily.
Bmw have changed slightly over the years, they started off with a logo which is much like the one they use now. The colours have been changed over time and the newest version looks more modern. The reason for the inside having the lines is because they once built parts for planes and the inside represented the propellers, many car companies started of this way. In the 1970s the logo changed a lot because they decided to make it smaller and add more circles around but then canted it back after 30 years to look like a modern version of the old logos.
Mercedes have also changed a lot because they start of by mainly using text in there logo but then after seven years changed to a triangle shape logo which also can represent propellers. In the same year of 1909 the logo changed again to Benz and they used leafs around which makes it look like royalty or more expensive. They then simplified the logo and brought back the triangle shape which then they went on to bring the Mercedes and Benz together to create a logo consisting all the designs. The current logo for Mercedes is definitely there simplest logo yet and they have used silver as there colour.
Mater card have not only changed parts of their logo but have also changed there name more than once. They started of with a black white and grey logo and there name was interbank, And three years later soon changed to master charge. I think there first logo was to dark and boring. There third logo was then changed to master card and use two circles which link together with the opacity dropped. since then they made the type italic and added lines into the circles which i think make it look like they are fast which is what you want with a card and then changed it so the lines looked jagged. They have used there last logo for the past 19 years and if they want to change there logo again they should do nothing drastic because it could look less recognisable.
The kodak logo has mainly used the colours red and orange but in 1907 they had a plain black logo and in 1996 they changed there logo to just red and have slightly changed it to a brighter red since then. I think for a camera brand it is a quite boring logo but is also simple which can be easily recognised.
The WWF logo hasn’t changed much since there first in 1961. It started of as a panda which had its arms in a round shape, since then they have simplified it by taking some features away like the dots on the eyes and then they changed the shape of its legs. There final logo is as simple as an image of a panda can be, if they were to take any more away it wouldn’t look like a panda so much.
Audi’s first logo was a union between Audi, Horch, DKW and Wanderer, in 1932 they had a logo made which used all of their separate logos in to one which consisted of four circles which then went on to change to just the four circles on their own and have used text in there own type face. The D looks much like a wheel shape and the sharp edges make me think of modern cutting edge technology.
Adobe have only changed there logo once and the first one used the whole adobe in the design. They used the type to create a design which connected to each letter and had parts took out. This was then changed to an A inside a red square. Im not sure why they have done this because it doesn’t portray a creative company in any way.
Firefox started of with a very complex illustration which was soon changed the year after into earth with a fox around. Most companies like firefox tend to use a globe because of the international usage. It also says that it can be used anywhere in the world. I like there latest design because they have created the fox well to curl around the earth.
Volkswagen also started of using lines which looked like propellers and then changed by using the middle of the logo and altering it every few years to come out with the logo they use now which is a blue and white V and a W mixed together to create a circle shape. Blue is also the colour that most people like the most so this automatically becomes likeable to people buying cars.
The earliest known Microsoft logo was designed in 1975. Often called a groovy logo, it was reflective of the 70′s and 80′s era, and featured glowing disco lights. The second Microsoft logo, which was in use from 1975 to 1987, featured green color and the company name in all uppercase letters. Also known as the blibbet logo, it contained a fanciful letter O. In 1994, another version Microsoft logo was unveiled which remained the company’s corporate logo until August 2012. The so-called Packman logo, designed by the American graphic designer Scott Baker, uses Helvetica Italic typeface, and contains a slash between the letters “o” and “s” so as to highlight the “soft” part of the company name and express motion and speed. In August 2012, Microsoft introduced a new logo which incorporated a bright, multicoloured Windows symbol. The four squares, consisting of the familiar Windows colours, tend to portray the diverse portfolio of the company’s products. The logotype was also significantly modified and featured the company name in Segoe UI font. On the other hand, the italic fonts and the cutout on the O, two integral elements of the old Microsoft logo, were noticeably removed.
Google has used the same logo since 1999 which is multicoloured text and was the same before but had bolder text and used different colours. I think the logo is highly recognisable with over 3.5 billion searches per day they don’t need to change there logo any more.
Looking at Nokia’s logo i can see that they make bold phones and the text helps tell the buyer that they connect people well. They also use the colour blue which is the favourite for most people. I don’t like the text which says connecting people because it looks to big and clashes with the main part of the logo. I think the logo communicates boldness, business, sharp. I think there target audience would be business men because of the way the logo is bold and says connecting people because business men and women are always needing to get in touch with people.
This shows how the fedex logo changes in colour when used for different parts of the company. This could be the same as a school or university which has different sections for different subjects the logo can be altered in colour. The Fedex logo is very creative because they have used negative kerning to print the letters together which makes an arrow in-between the E and the X which is perfect for the company because they do deliveries.
Ford have changed there logo eight times since they began in 1903, they have used the same type face a few times. They look like they have adopted the blue from there first blue logo in 1912. Since 1927 they have kept there logo blue and altered every 20+ years. There latest logo is also blue with white writing. Blue is the favourite colour to most people and the white on the logo looks clean.
After 14 years Mcdonalds adopted the M and has used it ever since. I think they used the M so that they would be easily recognised and the colour yellow is the brightest colour and the one that is easiest recognised.
As you can see the first four logos for Pepsi looked very similar to coca cola. This is because of the custom wavy type and the use of red. They even used to be called Pepsi cola. in 1950 they changed there logo by putting it on to a bottle top this then changed 12 years later which made it flat and easier to incorporate on to products. From 1973 they started to use a circle shape using blue, red and white in all of there logos since. I think the blue is a very welcoming colour and the way they use it makes people thirsty because they add water marks and different advertising techniques to it, also the red reminds me of coca cola and thee white is a natural colour to split up the red and blue. I think the circle they used in 2003 was the most known symbol for Pepsi and they change it to something most people wouldn’t recognise on its own, I think this change isn’t a good thing because as they are trying to be simple they have changed what people know.
Although shell have changed and altered there logo many times over the past 115 years they have kept it quite consistent and recognisable. There first four logos looked very much like a drawing and this is due to the technology in these years, in 1948 they altered there logo and added some colour, they also added there name “shell” they soon simplified this which changed from a drawing to a clean looking shell. Through the years they simplified there logo more until they came to where it could not be simplified any more with out loosing the shell look. They also took the world shell away because all the years of being consistent means people grew to know the company marque.
IBM have drastically changed there logo as you can see there first four logos are incredibly different in many ways and carry no consistently, after this IBM created something simple and used this for over 60 years with small changes like colours and lines which were added to the letter ones. I think they use black and white because they are seen as more of a serious company not fun or interesting. Because IBM deal with business servers they need to be professional and trustworthy so the logo needs to be a serious business looking.
Nike I also one of the most known logos in the world. There logo is so simple and can be added to almost anything they want. They use there logo in lots of different colours because they create shoes and clothing, I don’t think nike should change there logo ever because it is world wide known and if was changed could loss lots of customers and money.
Canon Inc. is a world-renowned Japanese company that manufactures cameras, printers, camcorders and photocopiers. Headquartered in Ota, Tokyo, the company was established in 1937 by Goro Yoshida, Takeshi Mitarai, Takeo Maeda and Saburo Uchida. Precision Optical Instruments Laboratory, the parent company of Canon, manufactured a new camera in 1933, and named it “Kwanon”, after the Buddhist god of mercy. The original logo depicts the image of Kwanon with about one thousand arms and flames. The company came up with the name “Canon” in 1935 after its wide and impressive international success.
T-Mobile International AG is a holding company for Deutsche Telekom AG’s various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM, UMTS and LTE-based cellular networks in Europe, the United States, Puerto Rico, and the U.S. Virgin Islands. The company has financial stakes in mobile operators in both Central and Eastern Europe.
Everything Everywhere is mobile telecommunications operator formed in 2010 when France Telecom and Deutsche Telecom merged their UK mobile businesses, that had until then operated under the brands Orange and T-Mobile. Today, September 11, it announced that it would launch a new brand called EE for its upcoming 4G network. EE brand identity was developed by Wolff Olins, who were also involved in the launch of Orange back in the 90s. Visually, the identity is dominated by dots. The twos Es are made up of tiny dots, sitting on top of two circles (or larger dots). An entire typeface family of dotted letters, called EE Nobblee, has been created. Much of the communication materials also feature a grid of dots. The colour scheme is dominated by yellow and teal. It appears the network brands Orange and T-Mobile will survive for now, existing “alongside” the new EE network. However, it is already clear that the 720 Orange and T-Mobile stores will be rebranded as EE stores.
The Vodafone logo is one of the most memorable and instantly recognizable logos in the telecommunications industry. It was designed in 1997 by Saatchi & Saatchi, the celebrated London-based advertising agency. The logo comprises of a speechmark motif which symbolizes conversation and voice communication. The motif brilliantly renders an iconic telecom brand that puts forward its intended message with the help of a graphically elegant and sophisticated insignia. The earlier logo of Vodafone consists of a very simple and crude design, having a strike-through over the company’s name. The red colour in the Vodafone logo stands for sound, talking and passion – whereas the silver colour depicts sophistication, perfection and creativity of the company. The Vodafone logo features a custom typeface called “Vodafone”, which was exclusively created for the company by Dalton Maag, the famous London-based type foundry. Sketches
These are some sketches i have made for my ideas for link telecommunication.
My first logo i have started to design was an idea i thought of from drawings, i think the circle represents the world with the communication being the lines wrapping around the world, i also tried this using different colours and different fonts.
I decided to do something different rather than link chains because a lot of these ideas have been done similar before so i made my own design and i have developed it for my final outcome.
The X resembles the size between the top of the K and the bottom of the K, the total size of the logo from top to bottom is shown as 3.5 X which means its 3.5 times bigger than X. Also the width of the logo is shown as 2.5 X meaning 2.5 times bigger than X. This way i can change my logo size for different products and still know the proportions.
I then measured the logo to get the measurements for how big the logo will be on my business cards.
This is my final design for the front of my business card i have used the measurements as guides so my logo is in the middle of my business card and also has enough space around the logo for the safe zone.
This is the final front and back of my business card where i have made measurements to make sure safe zones rant disturbed and to make sure type and colours don’t clash.
This is my compliment slip as you can see it uses the primary colours that has been used for the marque. Again it uses measurements to ensure everything looks neat.
The letterhead is all aligned with the text and all is in proportions.
These are my final stationary.
I used the circular pat of my marque to create my flyers. I chose to use product shots of items that are sold by link communications. I have placed link with the title of the flyer at the top with the company slogan at the bottom.
For my brochure i have used one product shot and lowered the opacity so that it merges with the background better. I have used a box with low opacity and placed the deals inside.
Brochure in context
logo on company headquaters
Marque on office
Some images from my marque manual